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MegaPlatinum Forums Index -> The Music Business Author Message Alaska Friedalive Field Reporter Joined: Jun 21, 2008 Posts: 79912 Posted: Fri Nov 06, 2009 2:37 pm RAIN 11/6: Pandora debuts in #2 slot in September Webcast Metrics ratings ANDO MEDIA UNVEILS NEW MEASUREMENTS, DOMESTIC-ONLY RANKINGS Pandora took the #2 spot in Ando Media's Internet Audio Top 20 for September, the first ranking to include Pandora's listener statistics. Ando Media also released ratings, measured by Webcast Metrics, for May through August. The September Top 20 ranking also includes new measurement metrics (Session Starts, Average Active Sessions and Average Time Spent Listening) as well as a ranking of just domestic listening. The September rankings for all streams (not just domestic) from 6AM to midnight EST, Monday through Sunday, finds CBS Radio at the top spot with 175,261 AAS ("Average Active Sessions," which is virtually equivalent to AQH) and Pandora chasing with 150,011 AAS (with their mobile listening not included). 977Music.com took the third slot with 40,095 AAS and Citadel took fourth with 24,994 AAS. Pandora had the highest Session Starts ("The number of streams of one minute or more that are started within a time period") at 82,623,100, while Citadel had the highest Average Time Spent Listening at 3.33 hours. For more, see the chart below. Clear Channel chose not to include its statistics in the global Top 20 chart for September, only appearing in the domestic ratings. Clear Channel is known to have blocked international listening in the past, so perhaps it is to be expected that their global audience would be close to their domestic listenership of 72,257 AAS, which would place them third in the global September 6AM to midnight rankings. Ando Media introduced the new measurement metrics "in response to requests from both the publisher and the agency community for measurement standards in keeping with other digital best practices," argued Ando CEO Robert J. Maccini. "Terrestrial radio AQH and Cume measurements are not the best metrics for measuring today's audience delivered via a digital channel and do not accurately pertain to online audio." Read more about Ando Media's updates, and view the rankings for May through September here. RAIN ANALYSIS: It's good to finally see ratings numbers for industry leader Pandora in these reports, although it's interesting that such personalizable brands as Slacker and Last.fm still choose not to participate in the ratings service. POGUE: MULTITASKING ON NEW VERIZON DROID BEST FOR NET RADIO The much-hyped Motorola Droid from Verizon Wireless, running on Google's Android operating system, goes on sale at Verizon stores today. Verizon is pegging the phone as the next competitor to Apple's dominant iPhone. To that end, The New York Times' David Pogue reviewed the hot new handheld to see if such expectations are valid. "Is the Droid an iPhone killer? No, but it's certainly a killer phone," Pogue writes (here). "The Droid is just incredibly fast, so it's a delight to use. Audio quality is superb, both on phone calls and music." And audio quality is important when combined with the Droid's ability to run multiple third-party applications in the background while checking email or surfing the web -- something the iPhone can't do. "The Droid's multitasking pays off in two situations ," Pogue writes. "When you want to listen to Internet radio while you work in other apps, and when you're switching between programs a lot." SLACKER LAUNCHES APP FOR ANDROID PHONES Slacker has launched a mobile application for phones running on Google's Android operating system (like the just-released Droid on Verizon). The app streams pre-programmed Slacker stations or lets users set up their own, with additional features (unlimited skips, no ads, song lyrics) available for subscribers. Additionally, the app can place a "Now Playing" widget on the phone's home screen with easy access to player controls. Find out more about Slacker's new app from CNET here. CADILLAC TAPS PANDORA TO REACH ANDROID USERS Cadillac will advertise to mobile phone users for the first time through Pandora's Android application. "Cadillac will be the premier and exclusive advertiser on Pandora's launch of its latest mobile marketing platform on the Android smart phone," Pandora's press release announced (here). Cadillac will remain the exclusive advertiser on Pandora's Android application through the end of 2009. Author: Michael Schmitt Publish Date: Fri, 06 Nov 2009 18:27:11 GMT Read more... Source: RAIN: Radio And Internet Newsletter Description: Radio and Internet Newsletter blog comments powered by Disqus

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